There is currently a lively debate about whether there are practical reasons for belief, epistemic reasons for belief, or both. I will argue that the intuitions on all sides can be fully accounted for by applying an independently motivated contextualist semantics for normative terms. Specifically, normative terms must be relativized to a goal. One possible goal is epistemic, such as believing truly and not believing falsely, while another possible goal is practical, such as satisfying desires, or maximizing value. I will (...) argue that we have practical reasons given the practical goal and epistemic reasons given the epistemic goal. Disagreement disappears when we make the context explicit. The result is an independently motivated version ofpluralism. (shrink)