In the 18th century Adam Smith argued that in a commercial society based on the division of labour, a rising standard of living for all was possible and desirable. At the same time Smith regretted that a preoccupation with material goods and social status had displaced a more expansive notion of human nature. This tension is a recurrent theme in European social thought. It underlies the social vision of the architects of postwar reconstruction and the welfare state in Australia after (...) the Second World War as it is presented in the writings of Herbert Cole Coombs. Coombs worked to achieve a rising standard of living for ordinary Australians but believed that both living standards and human development could best be achieved through publicly funded services rather than private consumption. Unlike Smith, whose moral philosophy sees human nature as a reflection of God’s nature, Coombs’s social vision was thoroughly secular. This study explores how, in the absence of a religious justification, Coombs formulated the conviction that a life bounded by the aspirations to own a house, a car and the consumer durables that were beginning to be available to ordinary people - in other words to be a ‘good provider’ - lacks an essential element of what it means to be fully human. (shrink)