This paper attempts to define indexicality so as to semantically distinguish indexicals from proper names and definite descriptions. The widely-accepted approach that says that indexical reference is distinctive in being dependent on context of use is criticized. A reductive approach is proposed and defended that takes an indexical to be (roughly) an expression that either is or is equivalent to ‘here’ or ‘now’, or is such that a tokening of it refers by relating something to the place and/or time that (...) would have been referred to had ‘here’ and ‘now’ been tokened instead. Alternative reductive approaches are criticized. (shrink)