Smith (Philosophy and Phenomenological Research, 55, 1995, 109) and Manne (Philosophical Studies, 167, 2014, 89), both following Williams (Making sense of humanity, Cambridge University Press, Cambridge, 1995), have developed advice‐based models of practical reasons. However, advice is not an apt model for reasons. The case for such pessimism is made by examining the positions of Smith and Manne first as attempts to explain the nature of reasons, then as suggestions for reforming our conception of reasons for action. The explanatory projects (...) fail: both views either omit or distort ordinary reasons. The reforming project fails because insufficient reason is provided for thinking that the significant extent of revision offered by these models is worth it. Overall, the advice‐based approach to understanding reasons fails because advising is a social practice to aid with decisions, whereas reasons are considerations that favour action regardless of whether these considerations are inputs to or outputs from such a practice. (shrink)