This paper defends a reference-based approach to concept individuation against the objection that such an approach is unable to make sense of concepts that fail to refer. The main line of thought pursued involves clarifying how the referentialist should construe the relationship between a concept's (referential) content and its role in mental processes. While the central goal of the paper is to defend a view aptly titled Concept Referentialism , broader morals are drawn regarding reference-based approaches in general. The paper (...) closes by calling for a shift in the current debate between referentialists and their opponents. (shrink)