Discussions of _joint attention_ often focus on examples that involve multiple interacting thinkers who align their attention by triangulating upon an object (e.g., by pointing, gaze following, orienting, etc.). However, not all forms of attending together seem to involve this kind of interpersonal coordination. When an audience attends to a talk, they do not do so by engaging in the perspective-driven alignment of attention that is characteristic of joint attention. Nor do students learning in a digital environment (e.g., on Zoom) (...) triangulate a perspective in the manner typical of joint attention. One might conclude that accounts of joint attention must be _broader_ than have typically been proposed and cannot require coordinated interactions which draw upon the participant’s perspective. I argue that this argument fails because there are multiple forms of attending together, and the processes that enable _collective attention_ in conference talks and Zoom classrooms are different from those that enable the more familiar interaction-based forms of joint attention. By distinguishing joint attention and collective attention, this essay seeks to better understand both the ways in which the digital environments demand a broader concept of joint attention, as well as the place of attending together in digital environments. (shrink)