The notion of subjective vividness plays a fundamental role in comparing different conscious experiences, yet it is poorly understood and lacks proper definition. Philosophical reflection on this topic is especially scarce. This article proposes a novel account of vividness arguing that its standard operationalisation in psychology conflates two major modality‐general dimensions along which experiences vary—subjective intensity and subjective specificity—which themselves are determined by further modality‐specific factors. The article identifies the neural underpinnings of these factors in the visual domain, demonstrates the (...) unificatory power of the account, and argues that vividness is part of the content of perception. (shrink)