A series of recent papers raises worries about the manipulative potential of algorithmic transparency (to wit, making visible the factors that influence an algorithm’s output). But while the concern is apt and relevant, it is based on a fraught understanding of manipulation. Therefore, this paper draws attention to the ‘indifference view’ of manipulation, which explains better than the ‘vulnerability view’ why algorithmic transparency has manipulative potential. The paper also raises pertinent research questions for future studies of manipulation in the context (...) of algorithmic transparency. (shrink)