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  1. Beyond the Brave New Nudge: Activating Ethical Reflection Over Behavioral Reaction.Julian Friedland, Kristian Myrseth & David Balkin - 2023 - Academy of Management Perspectives 37 (4):297-313.
    Behavioral intervention techniques leveraging reactive responses have gained popularity as tools for promoting ethical behavior. Choice architects, for example, design and present default opt-out options to nudge individuals into accepting preselected choices deemed beneficial to both the decision-maker and society. Such interventions can also employ mild financial incentives or affective triggers including joy, fear, empathy, social pressure, and reputational rewards. We argue, however, that ethical competence is achieved via reflection, and that heavy reliance on reactive behavioral interventions can undermine the (...)
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  • When Gig Workers Become Essential: Leveraging Customer Moral Self-Awareness Beyond COVID-19.Julian Friedland - 2022 - Business Horizons 66 (2):181-190.
    The COVID-19 pandemic has intensified the extent to which economies in the developed and developing world rely on gig workers to perform essential tasks such as health care, personal transport, food and package delivery, and ad hoc tasking services. As a result, workers who provide such services are no longer perceived as mere low-skilled laborers, but as essential workers who fulfill a crucial role in society. The newly elevated moral and economic status of these workers increases consumer demand for corporate (...)
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  • Reframing the Purpose of Business Education: Crowding-in a Culture of Moral Self-Awareness.Julian Friedland & Tanusree Jain - 2022 - Journal of Management Inquiry 31 (1):15-29.
    Numerous high-profile ethics scandals, rising inequality, and the detrimental effects of climate change dramatically underscore the need for business schools to instill a commitment to social purpose in their students. At the same time, the rising financial burden of education, increasing competition in the education space, and overreliance on graduates’ financial success as the accepted metric of quality have reinforced an instrumentalist climate. These conflicting aims between social and financial purpose have created an existential crisis for business education. To resolve (...)
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  • Uncovering the Moral Heuristics of Altruism: A Philosophical Scale.Julian Friedland, Kyle Emich & Benjamin M. Cole - 2020 - PLoS ONE 15 (3).
    Extant research suggests that individuals employ traditional moral heuristics to support their observed altruistic behavior; yet findings have largely been limited to inductive extrapolation and rely on relatively few traditional frames in so doing, namely, deontology in organizational behavior and virtue theory in law and economics. Given that these and competing moral frames such as utilitarianism can manifest as identical behavior, we develop a moral framing instrument—the Philosophical Moral-Framing Measure (PMFM)—to expand and distinguish traditional frames associated and disassociated with observed (...)
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  • AI Can Help Us Live More Deliberately.Julian Friedland - 2019 - MIT Sloan Management Review 60 (4).
    Our rapidly increasing reliance on frictionless AI interactions may increase cognitive and emotional distance, thereby letting our adaptive resilience slacken and our ethical virtues atrophy from disuse. Many trends already well underway involve the offloading of cognitive, emotional, and ethical labor to AI software in myriad social, civil, personal, and professional contexts. Gradually, we may lose the inclination and capacity to engage in critically reflective thought, making us more cognitively and emotionally vulnerable and thus more anxious and prone to manipulation (...)
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  • Contesting Dishonesty: When and Why Perspective-Taking Decreases Ethical Tolerance of Marketplace Deception.Guang-Xin Xie, Hua Chang & Tracy Rank-Christman - 2020 - Journal of Business Ethics 175 (1):117-133.
    Deception is common in the marketplace where individuals pursue self-interests from their perspectives. Extant research suggests that perspective-taking, a cognitive process of putting oneself in other’s situation, increases consumers’ ethical tolerance for marketers’ deceptive behaviors. By contrast, the current research demonstrates that consumers who take the dishonest marketers’ perspective become less tolerant of deception when consumers’ moral self-awareness is high. This effect is driven by moral self-other differentiation as consumers contemplate deception from the marketers’ perspective: high awareness of the “moral (...)
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  • Accounting for Animal Welfare: Addressing Epistemic Vices During Live Sheep Export Voyages.Mark Christensen & Geoffrey Lamberton - 2021 - Journal of Business Ethics 180 (1):35-56.
    In this research, we develop a reporting framework based on an ethical account of the Australian live sheep export industry’s current operations. We demonstrate that LSE operates within a legitimacy vacuum constituted by a repeated cycle of events that we characterize as scandal-response-obduracy with a constant factor being animal cruelty on an industrial scale. The lack of legitimacy is facilitated by an obdurate regulatory context, an absence of consumer awareness of industry practices, jurisdictional impediments to enforcement of animal cruelty laws (...)
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