This case study of unobtrusive mobilizing by Southern California Rape Crisis Center uses archival, observational, and interview data to explore how a feminist organization worked to change police, schools, prosecutor, and some state and national organizations from 1974 to 1994. Mansbridge's concept of street theory and Katzenstein's concepts of unobtrusive mobilization and discursive politics guide the analysis. SCRCC's theme of “All We Do Comes from Victims” reflects the source of its initiatives, that is, victims who came to them for help. (...) Employing strategies of discursive politics and “occupy and indoctrinate,” members used a narrative method of “storytelling” to mobilize support and produce change. Our results increase understanding of how institutionalized women's movement organizations mobilize over time as they create meaning and commitment for members and outsiders. The authors call for more research on narrative as a women's movement strategy and on feminist organizations that are situated inside institutional contexts. (shrink)