During the past two centuries, and in particular during the inter-war period, American ways of living and of thinking have become one principal object of European reflections on modernity. This essay explores some of the ways in which the rejection or affirmation of modernity in Europe has been channelled through observations on America. It is argued that the variety of European ways of looking at America also demonstrates the range of forms available to social theory for thinking the social world (...) under conditions of modernity and that this European debate provided some seeds for the current discussion about `multiple modernities'. (shrink)