Six keynote papers presented at TSC 2009 — by Susan Greenfield, Wolf Singer, Stuart Hameroff, Jonathan Schooler, Hakwan Lau, and David Chalmers—are reviewed below in order to investigate to what extent social analysis can be usefully applied in different areas of consciousness studies. The six papers did not ostensibly address social aspects of consciousness; nevertheless I hope to show that it is often beneficial to consider the possible social implications in any consciousness- related work.