Positive thinking is one of the most valuable tools that postmodern man possesses for personal development and transforming community life. Positive thinking is based on the harmonious relation of the individual with himself, with the others, and with the surrounding reality. It comes at the end of a process of conscious change which the individual goes through in gradual steps, and becomes nuanced as thinking and personal practices develop. Our starting point is the role of thinking as laid out by (...) Descartes. Descartes’ conception of philosophy as a thought system points to the acquisition of virtue through knowledge of truth, by cultivating measure, and thus highlighting man as a thinking being. The entire effort of achieving knowledge, of acquiring wisdom, has a moral finality. Its fundament is the presence of God as the infinite instance that deems possible the free manifestation of the human person. As a thinking being, the human subject brings himself into existence. He certifies the reality of the world. Everything takes place on the horizon of the infinite self-existence represented by the philosophical idea of God. As a spiritual being, man can use thinking to shape his desires, to master his willpower, but most of all, to integrate himself in the process of conscious personal development. (shrink)

The assumption underlying this paper states that the organizational stories, regardless of their type, act as narratives generating symbolic meanings, thus responding the postmodern man impetus for authenticity and significance. The first part of the paper is focused on the organizational communication’s symbolic dimension, in relation to the process of personal identity construction. The investigation of the relation between identities and narratives within the framework of organizational culture opens an interesting perspective on the field of organizational communication, more precisely, on (...) the way in which the information about the organizational responsibility, understood as a source of symbolic meanings, is communicated. Starting from the analysis of the evolution of social responsibility to its strategic stage, the paper underlines the importance of how the assumed responsibility is communicated and integrated into the meaningful stories the organization tells the public and its members. (shrink)