In this paper I argue that a principal argument in favor of the existence of non-conceptual content (henceforth NCC) fails. That is, I do not accept that considerations regarding the richness of our perceptual experiences support the existence of NCC. I argue instead that the existence of NCC is empirically motivated. Here is an outline of the paper. First, I set out the distinction between conceptual content and NCC as we understand it. Second, I consider the richness argument (RA), and (...) argue that it fails. I argue in particular that RA (or RA-style arguments) are either self-defeating or confl ict with reasonably established accounts of early perceptual processing. Third, I tackle a residual phenomenological puzzle and offer a solution to it. Fourth, I argue that the existence of NCC enjoys empirical support. I argue in particular that states associated with early stages of visual perceptual processing have NCC. (shrink)