This paper lays the groundwork for normative-yet-naturalistic social epistemology. I start by presenting two scenarios for the history of epistemology since Kant, one in which social epistemology is the natural outcome and the other in which it represents a not entirely satisfactory break with classical theories of knowledge. Next I argue that the current trend toward naturalizing epistemology threatens to destroy the distinctiveness of the sociological approach by presuming that it complements standard psychological and historical approaches. I then try to (...) reassert, in Comtean fashion, the epistemologist's credentials in regulating knowledge production. Finally, I consider how social epistemology may have something exciting and relevant to say about contemporary debates in the theory of knowledge. (shrink)