The paper presents a historical overview of some characteristic differences between rhetoric and dialectic in the pre-modern tradition. In the light of this historical analysis, some current approaches to dialectic are characterized, with special attention to Ralph Johnson's concept of dialectical tier.

Theories of deliberative democracy have faced the charge of leading to the unjust exclusion of voices from public deliberation. The recent rhetorical turn in deliberative theory aims to respond to this charge. I distinguish between two variants of this response: the supplementing approach and the systemic approach. On the supplementing approach, rhetorical modes of political speech may legitimately supplement the deliberative process, for the sake of those excluded from the latter. On the systemic approach, rhetorical modes of political speech are (...) legitimate within public deliberation, just so long as they result in net benefits to the deliberative system. I argue that neither of these two approaches adequately meets the unjust exclusion charge. Whereas the supplementing approach does not go far enough to incorporate rhetorical speech into public deliberation, the systemic approach goes too far by legitimising forms of rhetoric that risk only exacerbating the problem of unjust exclusion. More constructively, I draw on Aristotle’s conception of rhetoric, as an art that is a counterpart to dialectic, to argue for a constitutive approach to rhetoric. I show how this approach provides a more expansive notion of deliberation that remains normatively orientated. (shrink)

The lack of attention to the role of emotions generally has led modern learning theories to neglect the importance of emulation as a pedagogical support to students’ learning. One reason could be that the influence of teacher personality is not considered in relation to learning outcome. Another reason may be that the concept of emulation has been used as a psychological conception for one-way transmission. From a pedagogical rhetorical perspective, it is here argued that emulation and its pedagogical function is (...) rooted in three human conditions: the biological, moral and political. The framework for this reasoning is discussed, as well as historical changes in pedagogical focus. Finally, it is concluded that the educative character of the teacher has a crucial impact on how willing students are to interact and share the teachers’ knowledge, skills and values. Therefore, there is a need for a greater awareness of these aspects to be developed among teachers. (shrink)

In this paper it is shown is that although poisoning the well has generally been treated as a species of ad hominem fallacy, when you try to analyze the fallacy using ad hominem schemes, even by supplementing with related schemes like argument from position to know, the analysis ultimately fails. The main argument of the paper is taken up with proving this negative claim by applying these schemes to examples of arguments associated with the fallacy of poisoning the well. Although (...) there is a positive finding in this quest, in that poisoning the well is shown to be based on and associated with these forms of argument in interesting ways, the paper in the end is led to the conclusion that the fallacy is irreducibly dialectical. Poisoning the well is thus analyzed as a tactic to silence an opponent violating her right to put forward arguments on an issue both parties have agreed to discuss at the confrontation stage of a critical discussion. It is concluded that it is a special form of strategic attack used by one party in the argumentation stage of a critical discussion to improperly shut down the capability of the other party for putting forward arguments of the kind needed to properly move the discussion forward. (shrink)

This chapter contains sections titled: The Dialectical Approach The Moral‐psychological Approach Rhetoric as Dealing with Accepted Beliefs (endoxa) The Stylistic Approach The Conventional Approach The Purpose Of Rhetoric Note Bibliography.

The purpose of this paper is to investigate the nature of rhetoric and rhetorical strategies that are implicit in the standalone sustainability reporting of the top 24 companies of the Fortune 500 Global. We adopt Bormann’s :396–407, 1972) SCT framework to study the rhetorical situation and how corporate sustainability reporting messages can be communicated to the audience. The SCT concepts in the sustainability reporting’s communication are subject to different types of legitimacy strategies that are used by corporations as a validity (...) and legitimacy claim in the reports. A content analysis has been conducted and structural coding schemes have been developed based on the literature. The schemes are applied to the SCT model which recognizes the symbolic convergent processes of fantasy among communicators in a Society. The study reveals that most of the sample companies communicate fantasy type and rhetorical vision in their corporate sustainability reporting. However, the disclosure or messages are different across locations and other taxonomies of the SCT framework. This study contributes to the current CSR literature about how symbolic or fantasy understandings can be interpreted by the users. It also discusses the persuasion styles that are adopted by the companies for communication purposes. This study is the theoretical extension of the SCT. Researchers may be interested in further investigating other online communication paths, such as human rights reports and director’s reports. (shrink)

Modern converged mass media, particularly television and the World Wide Web, may be fostering a new orality in opposition to traditional alphabetical literacy. Scholars of orality and literacy maintain that oral cultures feature reduced levels of critical assessment of media messages. An analysis of Aristotle's description of ethos, as presented in that philosopher's Rhetoric, suggests that an oral culture can foster media that deliver selective truths, or even lies, thus ranking poorly in hierarchical ethical schemata such as those developed by (...) Kohlberg, Gilligan, and Baker. (shrink)

The ‘constructivist turn’ in political representation literature has clarified that representation is crucial in forging identities – through the creation of ideological and symbolic representations that mobilize and coalesce otherwise scattered and undefined social forces – and thus also why it is essentially an interpretative and performative activity. In this article I argue that, as a consequence of this emphasis on interpretation and performativity, this approach makes clear why the ethos of representatives is important in representation. To prove this, I (...) employ some insights from rhetoric. Rhetorical persuasion and democratic representation, indeed, call for a similar kind of judgment, as they both need to mediate between opposing exigencies: rhetoric between attentiveness to the specificity of the audience and the creation of new beliefs, and representation between being responsive to specific interests and giving them a new articulation. Mediating this tension requires an exercise of judgment that, being directed toward the future, inevitably introduces uncertainty into the relation. This is why both in rhetoric and representation the ethos is an essential element. However, as I argue in the conclusion, the personal qualities that should be considered relevant here are above political qualities, rather than technical or moral ones. (shrink)

This article pays close attention to Michel Foucault's theory that political regimes are enlightened through courageous free speech. A Foucaultian enlightenment occurs not when philosophical reason completely replaces superstition and enthusiasm in the public sphere, but instead when the parrhesiast partially organizes competing claims to know and to speak the truth. While much of the recent scholarly literature on Foucault’s later lectures emphasizes the political importance of the parrhesiast, less attention has been paid to the overlap and/or incompatibility between parrhesia (...) and the other modes of truth-telling. Below, I explain Foucault’s analysis of the basic modes of philosophical truth-telling: prophesy, philosophy, teaching, and parrhesia. I provide examples of speakers working within these modes in the ancient and modern world. I explain the overlap and tension between these modes, and I analyze Foucault’s partial organization of them through the image of the parrhesiast. I briefly compare Foucault’s position to the agonistic democratic theory of Chantal Mouffe and distinguish Foucault’s view from consensus-based views of public reason. Finally, I provide practical and theoretical examples of parrhesiastic activity in the contemporary world. (shrink)

This essay proposes to extend the model of apocalyptic argument developedin my recent book Arguing the Apocalypse (O‘Leary, 1994) beyond the study ofreligious discourse, by applying this model to the debate over awell-publicized earthquake prediction that caused a widespread panic in theAmerican midwest in December, 1990. The first section of the essay willsummarize the essential elements of apocalyptic argument as I have earlierdefined them; the second section will apply the model to the case of the NewMadrid, Missouri, earthquake prediction, in (...) order to demonstrate thatcertain patterns of reasoning characteristic of religious apocalyptic arepresent in the discourse over an anticipated local disaster. My ultimatepurpose is to show that predictions of global and local catastrophe mayserve as extreme cases that will illuminate the dynamics of predictiveargument in general. Thus my argument will seek to undercut Daniel Bell‘sdistinction between prophecy and prediction (Bell, 1973) by establishingthat these discourses share identifiable formal and substantivecharacteristics, and depend for their rhetorical effect on anxiety, hope,far, and excitement as modes of temporal anticipation. (shrink)

: This paper offers a new interpretation of the first chapter of Aristotle’s Rhetoric and of Aristotle’s understanding of rhetoric throughout the treatise. I defend the view that, for Aristotle, rhetoric was a skill in offering the listener ‘proofs’, that is, proper grounds for conviction. His arguments in the opening chapters of the treatise state and defend this controversial, epistemically normative view against the rival views of Gorgias, Thrasymachus and the rhetorical handbook writers, on the one hand, and against those (...) of Plato, on the other. Aristotle defends his view on the basis that rhetoric is a skill in discharging an important role in the state – the role of helping citizens to good publicly-deliberated judgements. (shrink)

Just as Aristotelian dialectic sharply distinguishes between real and fallacious arguments, Aristotelian rhetoric distinguishes between real and fallacious enthymemes. For this reason Aristotle’s Rhetoric includes a chapter – chapter II.24 – that is exclusively devoted to what Aristotle calls “topoi” of fallacious enthymemes. Thus, the purpose of this chapter seems to be equivalent to the purpose of the treatise Sophistici Elenchi, which attempts to give a complete list of all possible types of fallacious arguments. It turns out that, although the (...) Rhetoric’s list of fallacious types of rhetorical arguments basically resembles the list from the Sophistici Elenchi, there also are some striking differences. The paper tries to account for the relation between these two, more or less independent, Aristotelian approaches to the phenomenon of fallacious arguments. Can one of these two lists be seen as the basic or original one? And what is the point in deviating from this basic list? Are all deviations occasioned by the specific contexts of the rhetorical use on the one hand, and the dialectical on the other? Or do the two lists display different logical assumptions? Even an only tentative answer to this set of questions will help to clarify another but closely related scholarly problem, namely the relation between the Rhetoric’s list of topoi for real enthymemes and the Topics’ list of topoi for real dialectical arguments. It will also help to account for the general place of fallacious arguments within Aristotle’s dialectic-based approach the rhetoric. (shrink)

This paper examines Andrei Sakharov's dissident protests against the Soviet regime as arguments to a non-cooperating interlocutor. Approaching the 1970s-1980s Soviet dissident public sphere as a Toulminian ‘field’ of argumentation, I infer a field-dependent function of Sakharov's argument from an analysis of its structure and implicit assessment criteria. Besides justification, the function of Sakharov’s argument is performative: he argues for political action by demonstrating a model of practical reasoning that raises private consciousness to the level of public agency. By exposing (...) his own political rationality as a ‘live’ mode of proof for the speculative ‘truth’ of his conviction, Sakharov suggests a connection between theoretical thinking and action. (shrink)

In this paper, I explore connections between two disciplines not typically linked: argumentation theory and urban design. I first trace historical ties between the art of reasoned discourse and the idea of civic virtue. I next analyze discourse norms implicit in three theories of urban design: Jane Jacobs' The Death and Life of Great American Cities (1961), Christopher Alexander's A Pattern Language: Towns, Buildings, Construction (1977), and Peter Katz's The New Urbanism: Toward an Architecture of Community (1994). I then propose (...) a set of ‘settlement’ issues of potential interest to both urban designers and argumentation theorists: size, density, heterogeneity, publicity, security, and identity. I conclude by suggesting that the ‘good city’ be seen as both a spatial and a discursive entity. From such a perspective, good public discourse is dependent, at least in part, on good public space; and good public space is defined, at least in part, as a context conducive to good public discourse. (shrink)

Since the late 1990s, the number of apologies being offered by CEOs of large companies has exploded. Communication and management scholars have analyzed whether and why some of these apologies are more effective or more ethical than others. Most of these analyses, however, have remained at the anecdotal level. Moreover, the practical, economic consequences of apologies have not been examined. Almost no rigorous or systematic empirical work exists that examines whether stakeholders reward firms whose CEOs give apologies that are more, (...) rather than less, ethical; and punish firms whose corporate apologies are not ethically sound. This lacuna is surprising given that the whole purpose of an apology is to restore trust between the apologizer and the recipients of the apology. It is also surprising, given that stock market participants do appear, in at least some cases, to evaluate and respond to apologies by CEOs. When Johnson and Johnson was hit by the Tylenol poisonings, its stock price plummeted. One day after CEO James Burke’s apology—an apology widely praised for being ethically sound—approximately a half billion dollars of its previously lost stock value was restored. It appears, then, that a good CEO apology may lead to an increased stock value ceteris paribus. But is the Johnson and Johnson case representative of how the market responds in general to CEO apologies? (shrink)

I argue that Darwinian evolutionary theory has a rhetorical dimension and that rhetorical criticism plays a role in how evolutionary science acquires knowledge. I define what I mean by rhetoric by considering Darwin’s Origin. I use the Modern Evolutionary Synthesis to show how rhetoric conceived as situated and addressed argumentation enters into evolutionary theorizing. Finally, I argue that rhetorical criticism helps judge the success, limits, and failures of these theories.