Interviews with 111 African-American and European-Americans investigated racial differences in viewer evaluations of ethically controversial TV news stories. The study focused on judgments of whether three news stories (Genniger Flowers's alleged affair with Bill Clinton, a hit-and-run accident, and racial discrimination by Realtors) should be aired, the criteria applied in reaching those judgements, and the indications of reasons to attend to or to reject each story. No simple relationship was found between race and judgments of whether the stories should be (...) aired, but when story relevance was considered, the relationship became clearer. There appears to be a complex relationship between the viewers' lived experience, story content, and story evaluation. (shrink)

~Et h i c a l sensitivity is investigated in an illustrative analysis of two female television nezos viewers. Transcripts of structured, in-depth interviews were analyzed according to four critical content dimensions of ethical sensitivity reflecting interviewees' mentions of story characteristics, ethical issues, consequences, and stakeholders. Cognitive maps illustrate the reasoning processes ofthe two viewers, one with relatively high and the other with relatively low ethical sensitivity. This study provides a detailed description of a new application of a research procedure, (...) and gives detailed examples of how subdimensions of ethical sensitivity interact and relate to a person's reasoning processes. The study is a pilot demonstration of a promising methodology and a precursor to more investigations on more viewers, more types of content, and more media. (shrink)

Respondents in a southern state telephone survey agreed that media coverage of public leaders' private lives is an important news media responsibility, with agreement greater for legacy media than for online media, and differing depending on hypothetical scenario. The data also suggest increasing tolerance for such coverage and growing belief in responsibility of media to report on private indiscretions relative to previous studies.

The need for those who govern to be accountable to the governed often conflicts with the right of an individual, albeit a public leader, to privacy. This survey found that most Ohio residents believe job performance can be affected by what goes on in private lives, but most don't believe scrutiny of private matters is a media responsibility and find such coverage excessive and unfair. Belief in importance of accountability was related to support for media's responsibility to provide scrutiny, but (...) not to concern with excessiveness and fairness. (shrink)