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Normative marketing ethics redux, incorporating a reply to Smith

Journal of Business Ethics 32 (1):19 - 34 (2001)

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Ethics of Celebrities and Their Increasing Influence in 21st Century Society.Chong Ju Choi & Ron Berger - 2010 - Journal of Business Ethics 91 (3):313-318.details The influence of celebrities in the 21st century extends far beyond the traditional domain of the entertainment sector of society. During the recent Palestinian presidential elections, the Hollywood actor Richard Gere broadcast a televised message to voters in the region and stated, “Hi, I’m Richard Gere, and I’m speaking for the entire world”. Celebrities in the 21st century have expanded from simple product endorsements to global political and international diplomacy. The celebrities industry is undergoing, “mission creep”, or the expansion of (...) Download Export citation Bookmark 1 citation
Ethics of Global Internet, Community and Fame Addiction.Chong Ju Choi & Ron Berger - 2009 - Journal of Business Ethics 85 (2):193-200.details Robert Putnam in his book Bowling Alone and subsequent works has analysed the phenomenon that American society increasingly avoids various community driven activities, such as civic associations, activities with friends and family (Putnam, Bowling Alone. Simon and Schuster, New York; 2006). In this paper we introduce the idea that a counterpart to this social trend is a global addiction to fame and celebrity. We believe that the global internet is one of the major drivers of this search for fame for (...) Download Export citation Bookmark 1 citation
Is there a morally right price for anti-retroviral drugs in the developing world?Ross Brennan & Paul Baines - 2005 - Business Ethics: A European Review 15 (1):29-43.details Download Export citation Bookmark 3 citations
Is there a morally right price for anti-retroviral drugs in the developing world?Ross Brennan & Paul Baines - 2005 - Business Ethics, the Environment and Responsibility 15 (1):29–43.details Download Export citation Bookmark 3 citations
The Ethics of Marketing to Vulnerable Populations.David Palmer & Trevor Hedberg - 2013 - Journal of Business Ethics 116 (2):403-413.details An orthodox view in marketing ethics is that it is morally impermissible to market goods to specially vulnerable populations in ways that take advantage of their vulnerabilities. In his signature article “Marketing and the Vulnerable,” Brenkert (Bus Ethics Q Ruffin Ser 1:7–20, 1998) provided the first substantive defense of this position, one which has become a well-established view in marketing ethics. In what follows, we throw new light on marketing to the vulnerable by critically evaluating key components of Brenkert’s general (...) Download Export citation Bookmark 7 citations

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