An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak theology (...) proposed by John D. Caputo as a de-secularized space where the individual’s need for the sacred is strongly revealed, the crucial role played by the media in the construction of the contemporary world becomes obvious. Certainly, within this vast territory represented by the media culture, advertising is one of the most relevant areas for analysis of the manner in which symbolic structures are reintegrated in contemporary society. Therefore, our paper focuses on advertising as an important force that creates symbolic meanings in the contemporary culture. Along with the symbolic content of advertising, a significant part in augmenting its cultural force is attributed to the way it succeeds to contain religious dimensions in its mechanisms. (shrink)

The assumption underlying this paper states that the organizational stories, regardless of their type, act as narratives generating symbolic meanings, thus responding the postmodern man impetus for authenticity and significance. The first part of the paper is focused on the organizational communication’s symbolic dimension, in relation to the process of personal identity construction. The investigation of the relation between identities and narratives within the framework of organizational culture opens an interesting perspective on the field of organizational communication, more precisely, on (...) the way in which the information about the organizational responsibility, understood as a source of symbolic meanings, is communicated. Starting from the analysis of the evolution of social responsibility to its strategic stage, the paper underlines the importance of how the assumed responsibility is communicated and integrated into the meaningful stories the organization tells the public and its members. (shrink)

How Does the Environment Affect the Person? Mark H. Bickhard invited chapter in Children's Development within Social Contexts: Metatheoretical, Theoretical and Methodological Issues, Erlbaum. edited by L. T. Winegar, J. Valsiner, in press.

Some of the post-socialist countries of Europe experienced after the fall of communism what some called a religious revival. Anthropologists and sociologists alike were sure that they discovered serious evidence against the case of secularization theory. What unfortunately most of them failed to observe was the particular shape and form of this religious growth and the structural changes of the religious mentalities occurred in the process of transition from a closed, ideologically monopolized society, to a pluralistic one. After more than (...) half of a century of atheistic ideologization of the public sphere, Romania remains one of the most religious countries of both Eastern and Western Europe. The thesis of this article is that this fact is due to the lack of modernization of the Romanian social system both before and during the post-socialist period. (shrink)