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  1. Obligation or Desire: Variation in Motivation for Compliance With COVID-19 Public Health Guidance.Ting Ai, Glenn Adams & Xian Zhao - 2021 - Frontiers in Psychology 12.
    Why do people comply with coronavirus disease 2019 public health guidance? This study considers cultural-psychological foundations of variation in beliefs about motivations for such compliance. Specifically, we focused on beliefs about two sources of prosocial motivation: desire to protect others and obligation to society. Across two studies, we observed that the relative emphasis on the desire to protect others as an explanation for compliance was greater in the United States settings associated with cultural ecologies of abstracted independence than in Chinese (...)
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