How does perceptual experience disclose the world to us? According to the content view (CV), visual perceptual consciousness entails representational content. According to pure relationalism, perception is a non‐representational relation between a subject and an object. In this article, I argue that CV‐theorists are implicitly committed to the claim that there is an element of generality in perception, and I show how pure relationalists would emphasize the particularity of perception, instead of its generality. But I also argue that there are (...) good epistemological and phenomenological reasons for thinking that there is generality in perception. In particular, I focus on Brewer's purely relationalist account and I argue that it either fails to satisfy important phenomenological and epistemological requirements, or it introduces generality in a way that makes it collapse into CV. I contend that construing the debate between CV and pure relationalism in light of particularity and generality advances our understanding of how perceptual experience discloses the world to us, as well as strengthening the standing of CV. (shrink)