Some kinds are both socially constructed and perceptible, such as gender and race. However, this gives rise to a puzzle that has been largely neglected in social constructionist accounts: how does culture shape and bias what we perceive? I argue that perceptual learning is the best explanation of our ability to perceive social kinds, in comparison to accounts that require a person acquire beliefs, theories, or concepts of the kind. I show how relatively simple causal factors known to influence perceptual (...) learning in the laboratory can be extended to understand how culture shapes and biases perception. This account makes clear that the process of perceptual enculturation begins at a very early age, and does not in most cases require background beliefs on the part of the learner: the causal pathways by which perceptual learning occur suffice. It has significance for our understanding of how socially constructed kinds are culturally transmitted, as well as for how such kinds might be altered through interventions. (shrink)