Marušić & Schwenkler (Analytic Philosophy, 59, 309) offer a simple and elegant defense of strong cognitivism about intention: the view that an intention to φ is a form of belief that one will φ. I show that their defense fails: however simple and elegant, it fails to account for various aspects about intention and its expression, and faces distinctive challenges of its own, including a dilemma and counterexample. These also undermine Marušić & Schwenkler's claim to a best-explanation type of account (...) and recommend alternatives to strong cognitivism altogether. (shrink)