This paper explores the gendering of civil society by focusing on the moral campaigns against wet nursing and in favour of maternal feeding in the late 18th and early 19th centuries, drawing attention to the overlap between the family and market society. It argues that the organization of sexual difference is central to the social world and to the idea of civil society in Hegel's Philosophy of Right. Men enjoyed the benefits of ethical incorporation into a rich version of civil (...) society and withheld worth from women's participation in the market. Women who immersed themselves in the world of exchange were stigmatized as mercenaries and freelance hustlers, so that they could not achieve ethical incorporation except as natural mothers in the nether world of the family. (shrink)