Members in society make ubiquitous use of examples as a resource to engage in their everyday and specialized activities. This paper takes the resourcefulness of exemplification as a topic of inquiry by focusing on the formulative phrase “for example,” investigating its interactional work within the analytic framework of ethnomethodology and conversation analysis. The data used consists of 11 h of video-recordings of English as a Foreign Language classroom lessons over a semester. We conceptualize exemplification as a holistic configuration (_gestalt_) where (...) its work consists in the production and recognition of a pair, namely the _exemplifying component_ and the _exemplified component_. We demonstrate how the teacher and students position the formulative phrase as a recognizable practice for the organization of two distinct actions: _accounting for one’s opinion_ and _confirming an understanding_. Our findings also present the different forms of exemplification, including elaborate narrative constructions, single terms or phrases, and specimen performances. (shrink)

Metaphor is a significant tool in the recontextualization of specialized knowledge in popularizations transmitted through the mass media. This study explores metaphor in popularizations of scientific articles on cancer in the English press. Metaphors used for cancer and cancer research were identified and analysed in a corpus of 37 articles from The Guardian. Special attention was paid to the aspects emphasized and de-emphasized as they can have potential ideological implications. Fifteen conceptual metaphors were identified in the corpus, ranging from the (...) most frequent CANCER IS WAR to an isolated reference to Achilles' heel. The average was 2.9 metaphors per text. The quantitative data and contextual analysis indicate that no single metaphorical system is sufficient to represent the complexity of cancer-related knowledge. Metaphors are used in combination to perform three main functions, attracting the reader, structuring and explaining scientific concepts, and organizing the text into a narrative. (shrink)