Corporate community involvement is often regarded as means of development in developing countries. However, CCI is often criticised for patronage and insensitivity both to context and local priorities. A key concern is the extent of 'community participation' in corporate social decision-making. Community participation in CCI offers an opportunity for these criticisms to be addressed. This paper presents findings of research examining community participation in CCI governance undertaken by Magadi Soda Company in Kenya. We draw on socio-political governance and interaction theories (...) to examine the institutionalisation of participatory decision-making and its impact on changing governing roles and social action in CCI over time. (shrink)

The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization–public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young (...) Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices. (shrink)

The objective of this study is to reach a deeper understanding of the nature of the motivations behind social practices used by firms. The motivation-mix model is a proposal that attempts to classify the different reasons that may motivate the use of each practice. The article proposes that this motivation-mix can be examined as intrafirm, indicating a particular combination for each social practice within each firm, at a given moment. The article argues that the aggregate of motivation-mixes for all social (...) practices in use by the company at a certain point in time establishes the motivation position for the company as a whole. The author applies the concept of motivation-mix to business community involvement practices as an illustration. (shrink)