In "Epistemic Norms and the 'Epistemic Game' They Regulate", we advance a general case for the idea that epistemic norms regulating the production of beliefs might usefully be understood as social norms. There, we drew on the influential account of social norms developed by Cristina Bicchieri, and we managed to give a crude recognizable picture of important elements of what are recognizable as central epistemic norms. Here, we consider much needed elaboration, suggesting models that help one think about epistemic communities (...) and, ultimately, the temptations confronted in one's epistemic life. We suggest that once "the epistemic game" is embedded into a wider set of gains and losses, one can understand the epistemic choice situation as a form of mixed-motive game. This allows one to understand epistemic games more straightforwardly using Bicchieri's framework for thinking about social norms. That is, once the choice situation denominated only in terms of classical epistemic gains and losses is embedded in a wider accounting of goods that may compete with the production of true beliefs, one can see how an agent's individual and community epistemic project can be furthered by social norms regulating epistemic practices. We recommend thinking of epistemic norms as analogous to social norms for hygiene. (shrink)