Nationalism can be closely associated with powerful feelings about the relationship among cultural heritage, identity and embodied experience. Almost by definition this relationship is expressed in terms of continuity, distinctiveness and the purity of tradition, to an extent that nationalistic sentiments can be said to be ‘visceral.’ Contrasting the way in which the body is implicated in nature cure and Ayurveda, two forms of medicine closely linked to nationalism in India, this article presents an analytical perspective on the embodiment of (...) viscerality to provide a more nuanced understanding of how these experiences blur distinctions of cultural continuity and how an ecology of the body shapes the cultural politics of tradition in India. (shrink)