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  1. Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding.Stefan Scheidt, Carsten Gelhard & Jörg Henseler - 2020 - Frontiers in Psychology 11.
    Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing body of literature on personal branding is employed, integrating a framework that covers six key research streams of personal branding, (1) terminology and definition, (2) underlying theories, (3) classes and categories, (4) benefits, (5) antecedents, and (...)
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  • Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success.Sergey Gorbatov, Svetlana N. Khapova & Evgenia I. Lysova - 2019 - Frontiers in Psychology 10.
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  • Making the difficult career transition: Writing the next chapter during the great resignation or in the future.Paul J. Coppola & Aprille F. Young - 2022 - Frontiers in Psychology 13.
    During the midst of the Great Resignation, over 4.5 million people have changed jobs. While a job change does not register as one of the top three drivers of stress, career transition-related stress does present itself as one of the top 25 causes. This stress can be reduced through social support models, career transition planning, and personal brand strategy frameworks. These adaptive change models become part of a continuous learning and growth process. This literature review aims to contribute to the (...)
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