In a recent commentary, John-Stewart Gordon points to the need for further elaboration of the pragmatic approach to moral status that I have defended. On the one hand, Gordon points to the need for a clearer account of when individualist and relational deliberative strategies should be employed. On the other hand, he observes that the pragmatic account appears to conflate two theoretical tasks that are typically understood as distinct: the task of determining the grounds of moral status, and the subsequent (...) task of ethical decision-making. This article offers a reply to Gordon’s critical remarks. (shrink)