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Postmodern Semiotics

Wiley-Blackwell (1995)

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  1. Brand Equity Planning with Structuralist Rhetorical Semiotics.George Rossolatos - 2014 - Kassel: Kassel University Press.
    Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...)
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  • Uning legacies: White matters of memory in portraits of ‘our princess’.Ruby C. Tapia - 2001 - Cultural Values 5 (2):261-287.
    This article analyzes ‘commemorative’ images of Diana Spencer for how they invoke tropes of charity and sympathy to produce racialized mediations of history, memory, motherhood and US national identity. Drawing from cultural theory that establishes technologies of memory and forgetting as material forces, this discussion illumines how images of Diana appearing in such popular US magazines as People and Life incorporate visual scripts of race and sentiment that have historically demarcated the relative social value(s) of maternity and reproduction. Understanding visual (...)
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  • Sign values in processes of distinction: The concept of luxury.Dimitri Mortelmans - 2005 - Semiotica 2005 (157):497-520.
    What is luxury? The concept has never received proper attention in social theory. It seemed as if luxury was a highly economic concept that did not need any further investigation. Primary and secondary needs are considered to form the basis of the luxury concept. Luxury has been viewed as useless and superfluous because it belongs to the realm of desires instead of elementary needs. This definition has often been used to stigmatize the use and demonstration of luxury. The needs-wants dichotomy (...)
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  • Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics.David Glen Mick, James E. Burroughs, Patrick Hetzel & Mary Yoko Brannen - 2004 - Semiotica 2004 (152 - 1/4):1-74.
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  • Semiotic study of landscapes.Kati Lindström, Kalevi Kull & Hannes Palang - 2011 - Sign Systems Studies 39 (2-4):12-36.
    The article provides an overview of different approaches to the semiotic study of landscapes both in the field of semiotics proper and in landscape studiesin general. The article describes different approaches to the semiotic processes in landscapes from the semiological tradition where landscape has been seen as analogous to a text with its language, to more naturalized and phenomenological approaches, as well as ecosemiotic view of landscapes that goes beyond anthropocentric definitions. Special attention is paid to the potential of cultural (...)
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  • The 'Suburban Imaginary': Restructuring the rural village in Ireland and France.Ruth Casey - unknown
    The phenomenon of the proliferation of holiday homes, particularly in remote and isolated areas, has provoked widespread concern regarding the fate of the indigenous rural community. The central concern of this thesis is to investigate how the rural community is adapting to the presence of the outsider as both a temporary and permanent resident, by examining the interaction between local and outsider resident in order to get a sense of the dynamics involved in the restructuring of the rural community. The (...)
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  • Material culture: an inquiry into the meanings of artefacts.Timothy James Peter Holt - unknown
    The main purpose of the following inquiry is to emphasise the importance of a phenomenon long neglected by the majority of the human sciences, the artefact; each one of us, no matter what age, sex or culture, is in contact with artefacts every moment of our lives yet despite this they have received scant attention. The study begins by outlining a definition of the artefact, highlighting those characteristics which, in combination, ensure its centrality to social life before, through a discussion (...)
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  • Creating histories and spaces of meaningful use : toward a framework of foreign language teaching with an emphasis on culture, epistemology and ethical pedagogy.Harald Andreas Kraus - unknown
    This thesis arises out of a critique of the way language is decontextualized and presented from a reductively linguistic viewpoint in foreign language instruction. In particular, it focuses on the weaknesses of the broad approach known as Communicative Language Teaching (CLT) and highlights the disparity between its theoretical assumptions and practical applications. With this in mind, the thesis identifies and explores three foundational premises that should be considered as part of an attempt to design a theoretically coherent framework for foreign (...)
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