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  1. Ethical Standards in Advertising: A Worldwide Perspective.Maria Cecilia Coutinho De Arruda & Marcelo Leme De Arruda - 1999 - Journal of Business Ethics 19 (2):159 - 169.
    An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.
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  • Twilight as a Cultural Force.Ginny Whitehouse - 2011 - Journal of Mass Media Ethics 26 (3):240 - 242.
    Journal of Mass Media Ethics, Volume 26, Issue 3, Page 240-242, July-September.
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