Many attempts to define depiction appeal to viewers' perceptual responses. Such accounts are liable to give a central role in determining depictive content to picture features responsible for the response,design. A different project is to give a compositional semantics for depictive content. Such attempts identifysyntax: picture features systematically responsible for the content of the whole. Design and syntax are competitors. But syntax requires system, in how picture features contribute to content, that design does not. By examining John Kulvicki's semantics for (...) basic depictive content, I argue that the relevant systematicity is absent from the pictorial realm. (shrink)