The early literature on base of the pyramid strategies argued that multinational enterprises can contribute significantly to poverty alleviation of the poorest population in the world. An emergent perspective suggests that the solution to poverty lies within the BOP itself. Here, entrepreneurship within the BOP population is seen as the more credible solution to poverty. In this Special Issue introduction, we briefly present how the literature has further shifted the discussion of BOP strategies toward issues such as innovation, networks, business (...) models, and sustainability at the BOP. This analysis signals a gap in our knowledge related to the success factors in business models of BOP entrepreneurs, with attention to economic, social, and environmental impacts. We present the five articles accepted for publication in this Special Issue, of which three contribute to our knowledge of BOP business models and two to our knowledge of sustainability at the BOP. In conclusion, we propose several avenues for future research. (shrink)

Motivated by controversies surrounding the continued employment of poverty porn in humanitarian business, we initiated two 2 × 2 × 2 experiments to examine the extent to which humanitarian ads that utilize poverty porn images weaponize fundraising. Informed by negative state relief and Affect Intensity Theory, the two investigations explored the effects on study participants of the inclusion within ad appeals of images of starving children, ad spokespeople of disparate gender and ethnicity, and different types of message frame. A 2 (...) (protest emotive vs. informative message) × 2 (male vs. female announcer) × 2 (White British or Black African ethnicity) between-subjects eye track experiment ( n = 236) revealed that an informative message with a White female announcer attracted the most attention. Next, a survey ( n = 667) was completed, which recorded participants’ levels of affect intensity, advertising skepticism, and donation intention. The results suggested that a White British female announcer was more likely to engage potential donors than a male and/or non-White spokesperson. The implications of the findings are discussed in light of how poverty porn might work in practice. (shrink)

Scholars are increasingly exploring community-supported businesses (CSBs) as promising alternatives to conventional ones. However, researchers are so far overlooking that CSBs vary in their underlying business models, that is, how they propose, create, and capture value. We apply a multi-staged qualitative research process to carve out the differences between community-supported business models (CSBMs) that exist in practice. Our research shows that transactional and relational CSBMs differ in how they propose, create, and capture value which, in turn, has implications for the (...) resources required to thrive. (shrink)