This paper argues that self-deception cannot be explained without employing a depth-psychological ("psychodynamic") notion of the unconscious, and therefore that mainstream academic psychology must make space for such approaches. The paper begins by explicating the notion of a dynamic unconscious. Then a brief account is given of the "paradoxes" of self-deception. It is shown that a depth-psychological self of parts and subceptive agency removes any such paradoxes. Next, several competing accounts of self-deception are considered: an attentional account, a constructivist account, (...) and a neo-Sartrean account. Such accounts are shown to face a general dilemma: either they are able only to explain unmotivated errors of self-perception--in which case they are inadequate for their intended purpose--or they are able to explain motivated self-deception, but do so only by being instantiation mechanisms for depth-psychological processes. The major challenge to this argument comes from the claim that self-deception has a "logic" different to other-deception--the position of Alfred Mele. In an extended discussion it is shown that any such account is explanatorily adequate only for some cases of self-deception--not by any means all. Concluding remarks leave open to further empirical work the scope and importance of depth-psychological approaches. (shrink)