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A Text Mining-Based Review of Cause-Related Marketing Literature

João Guerreiro, Paulo Rita & Duarte Trigueiros

Journal of Business Ethics 139 (1):111-128 (2016)

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When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online.Jingjing Wu, Chao Wang, Yingzheng Yan & Qiujin Zheng - 2022 - Frontiers in Psychology 13.details Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical attributes of farmer-assisting agricultural products have unique value compared with other agricultural products. However, the existing research rarely pays attention to the influence of the ethical attributes of farmer-assisting agricultural products on consumers’ willingness to buy farmer-assisting agricultural products online. Based on collective efficacy theory and (...) Download Export citation Bookmark
A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns.Hongjoo Woo, Michelle Lynn Childs & Seeun Kim - 2020 - Business Ethics: A European Review 29 (3):617-628.details Business Ethics: A European Review, EarlyView. Download Export citation Bookmark 1 citation
Egoism or Altruism? The Influence of Cause-Related Marketing on Customers’ Extra-Role Behavior.Zhang Hui & Hu Wenan - 2022 - Frontiers in Psychology 13:799336.details Based on attribution theory and regulatory focus theory, this paper discusses the influence mechanism of cause-related marketing on customers’ extra-role behavior and the moderating effects of customer promotion focus and customer prevention focus. The results show that egoistic cause-related marketing (ECRM) has a negative impact on customer extra-role behavior, while altruistic cause-related marketing has a positive impact on customer extra-role behavior. Customer promotion focus has a significant positive moderating effect on the negative impact of ECRM on customer extra-role behavior; customer (...) Download Export citation Bookmark
Doing Good While Behaving Badly: Checkout Charity Process Mechanisms.Michael Giebelhausen, Benjamin Lawrence & HaeEun Helen Chun - 2020 - Journal of Business Ethics 172 (1):133-149.details Companies are increasingly using cause-related marketing campaigns to engage consumers during the purchase process and highlight their own corporate social responsibility initiatives. One growing trend among retailers is the use of charity campaigns, where cashiers or technologies solicit consumers to donate money at checkout. Though these checkout charity campaigns are ubiquitous, little is known about their impact on consumers or the psychological processes involved. This paper addresses this gap by examining the process by which checkout charity appeals may license consumers (...) Download Export citation Bookmark 2 citations
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis.Xiaojun Fan, Nianqi Deng, Yi Qian & Xuebing Dong - 2020 - Journal of Business Ethics 175 (2):339-360.details In its three decades of development, many constructs of cause-related marketing have been tested from different perspectives and in varied contexts. However, there has not yet been an integrated empirical study. Reviewing 162 studies from 117 articles, we constructed a framework of meta-analysis and identified 20 constructs. Among these, 13 are antecedents that can be grouped into three components: consumer-related traits, execution-related factors, and product-related traits, while three mediators and four consequences are used to measure the effectiveness of cause-related marketing. (...) Download Export citation Bookmark 1 citation

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