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  1. Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event.Helen Andersson - 2019 - Critical Discourse Studies 16 (5):583-603.
    In this paper, I carry out an analysis of an event in Sweden called ‘the spring turnout’. It is a traditional event where cows are allowed out into the fields after the winter. I show how it has been colonized by Arla Foods, the diary company which controls part of the milk production in Sweden and in many other countries. Of interest in this analysis is how Arla infuses the event, and its own marketing, with discourses about nature that are (...)
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