Switch to: References

Add citations

You must login to add citations.
  1. The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions. [REVIEW]Diego Rinallo, Suman Basuroy, Ruhai Wu & Hyo Jin Jeon - 2013 - Journal of Business Ethics 114 (3):425-441.
    Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media treat their advertisers favorably, providing these advertisers’ products extra visibility in supposedly neutral editorial content. Empirically, we model the determinant of media coverage of Italian fashion products in an extended dataset of consumer magazines in Italy, France, Germany, (...)
    Download  
     
    Export citation  
     
    Bookmark   1 citation