In this article I offer the deliberative systems approach as a normative and evaluative approach through which to appraise typically 'non-deliberative' animal activism. Although such actions can contribute to inclusive deliberation through the political representation of animals, I caution against an over-reliance on such tactics, and interrogate the claim that non-deliberative tactics are essential ingredients for prompting the reflection and reconsideration that animal rights philosophy demands. Instead, non-deliberative activism may serve not only to undermine further deliberation but actually to jeopardise (...) animal protection goals. (shrink)