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  1. Advertising ethics: Practitioner and student perspectives.E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith - 1994 - Journal of Mass Media Ethics 9 (2):69 – 83.
    This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results (...)
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  • Teaching Ethics: The Moral Development of Educators.Daniel A. Stout & Elizabeth M. Tucker - 1999 - Journal of Mass Media Ethics 14 (2):107-118.
    The moral development of advertising educators is important to an understanding of how they teach ethics. This article describes a survey that explores how advertising educators define and think about ethics. It examines the theoretical foundations of moral development in relation to teaching advertising ethics and provides a summary describing advertising educators' ideas about the nature of ethics. We conclude by predicting today's advertising students' ability to identify and resolve ethical dilemmas.
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  • Brand Integration, Disclosure, and Ethics in Child-Targeted YouTube Videos: A Content Analysis.Eunjoo Choi - 2022 - Journal of Media Ethics 38 (1):34-47.
    This content analysis explores how often implicit brand integrations occur in YouTube videos that were created for child viewers. The study also investigates how often advertising disclosures appear along with the videos that include brand integration. Results indicate that brand integration occur the most often as a branded product becomes a prop or in the background (i.e. product placement), and this type of brand integration tends to have the least advertising disclosure. Brand integration with influencers actively using/interacting with the branded (...)
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  • "I noticed more violence:" The effects of a media literacy program on critical attitudes toward media violence.Erica Scharrer - 2006 - Journal of Mass Media Ethics 21 (1):69 – 86.
    The association between media literacy and media ethics is discussed in this essay, and data gathered from a media literacy study with 93 public school 6th-grade students are presented. The study details the introduction and evaluation of a media literacy program that was intended to encourage learning and critical thinking about media violence, using a selection of "high-risk" portrayal factors as a foundation. Statistical comparisons between preprogram and postprogram responses and between those participating and those in a control group show (...)
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