Bijker calls for scholars in science and technology studies to become public intellectuals by actively working toward “democratizing... technological culture.” Many STS scholars have developed practices that support democratic and public activity; yet, these typically require individual commitment with inadequate institutional support. The public work of STS scholars can be better supported through a program that includes using specialist research in nonreproductive educational contexts, redefining and revaluing academic service, developing more accessible ways of writing, and publishing and valuing STS-based texts (...) that circulate among nonacademic audiences. (shrink)