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  1. Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship.Michael C. Peasley, Parker J. Woodroof & Joshua T. Coleman - 2020 - Journal of Business Ethics 172 (2):275-289.
    Drawing on the influence of primacy and recency effects in processing information about corporate social responsibility, the authors examine how internal and external factors impact the consumer-firm relationship in the presence of contradictory CSR information. Evaluating these factors provides a more comprehensive understanding of how consumers react to unethical and socially irresponsible actions. Contrary to recent research that suggests a reactive CSR communication strategy to be best due to recency effects, the present findings show that past customer experiences with the (...)
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