As phenomenology rose to prominence at the beginning of the 20th century, several aestheticians tried to establish the Husserlian method of “phenomenological reduction” in the field of aesthetics. These ventures were met with resistance from psychological aesthetics, which was the predominant form of aesthetics in the German-speaking world at the time. This paper examines, first, practical attempts to apply the method of “phenomenological reduction” in aesthetics. Using Waldemar Conrad and Moritz Geiger as examples, I try to trace what aestheticians actually (...) did when they applied this method in their investigations. Secondly, I reconstruct the four central objections with which psychological aesthetics reacted to such attempts. I have identified four central counterarguments in the work of Johannes Volkelt and Oswald Külpe, who were among the most eminent critics of phenomenological aesthetics: the transcendental argument, the susceptibility-to-errors argument, the constructivism argument, and the non-normativity argument. Finally, I also discuss the refusal of psychological aesthetics to acknowledge that a genuine phenomenological method even existed and the consequences of this refusal. (shrink)