Explanatory contrastivists hold that we often explain phenomena of the form p rather than q. In this paper, I present a new, social‐epistemological model of contrastive explanation—accountabilism. Specifically, my view is inspired by social‐scientific research that treats explanations fundamentally as accounts; that is, communicative actions that restore one's social status when charged with questionable behaviour. After developing this model, I show how accountabilism provides a more comprehensive model of contrastive explanation than the causal models of contrastive explanation that are currently (...) en vogue. (shrink)