Previous research on gender and political leadership has narrowly defined gender consciousness, failing to account for the broader commitments, concerns, and loyalties held by women of color. In this article, the author calls for an intersectional approach to analyzing the gender consciousness of political leaders. She presents findings from four months of participant observation in a Latina candidate’s campaign for city council. The author finds that the campaign presented an intersectional consciousness in the candidate’s messages, using gendered discourses to frame (...) her commitment to issues of greatest concern to Hispanic and low-income communities. The campaign’s mobilization efforts targeted both women and Hispanics, but focused most of its resources into courting the vote of middle- and upper-class white women. Contrary to recent claims that intersectionality has outlived its usefulness as an analytic tool, the author argues that intersectionality remains an underutilized and much-needed framework for helping to close gaps in the understanding of political life. (shrink)