Do the previous termviewpoint costsnext term incurred when naming rotated familiar objects arise during initial identification or during previous termconsolidation?next term To answer this question we employed an attentional blink (AB) task where two target objects appeared amongst a rapid stream of distractor objects. Our assumption was that while both targets and distractors undergo initial identification only targets are consolidated in a form that allows overt report. We presented line drawings of objects with a usual upright canonical orientation, and separately (...) manipulated the orientation of targets and distractors. In two experiments, targets were defined by colour, whereas in a third experiment they were defined by semantic category. Target 1 orientation influenced the AB, with objects rotated by 90° causing a larger second target deficit than upright and upside-down objects. However, distractor orientation did not affect the magnitude of the second target deficit, regardless of whether targets were defined by colour or semantic category. Taken together, these findings suggest that the visual representations involved in the preliminary recognition of familiar objects are previous termviewpointnext term-invariant and that previous termviewpoint costsnext term are incurred when these objects are consolidated for report. (shrink)