This paper investigates virtue cultivation in the Xunzi《荀子》, paying particular attention to the early formation period. I first give a brief survey of the usage of the character de 德 in the Xunzi and the corresponding understanding of virtue cultivation. With the identification of some of the most controversial questions regarding Xunzi’s ethical thought, including how a person with a bad nature comes to be attracted to virtue, recognize the value of virtue cultivation, and embark on the path of virtue (...) cultivation, I then review the efforts that have been made to address these questions and evaluate what challenges remain. I go on to argue that such challenges can be met and articulate how a petty man can be attracted to and also recognize true virtue. Finally, borrowing some resources from Aristotle’s idea of habituation of virtuous actions, I argue that it is possible for a person to embark on virtue cultivation, even though he is without prior moral dispositions and internal motivation for virtue. (shrink)