Although Foucault was clearly a critical thinker, his approach also provides for the possibility of a genealogy of critique. Such an approach problematizes critique, and I trace the emergent problematization of critique in Foucault’s later works, and briefly in Latour and Boltanski. From this I move on to the ‘critical problematic’, that is, how critique operates as a form of power/knowledge, as a discourse that creates subjects through a critical regime of truth and critical truth-games. Specifically, I argue that critique (...) is a discourse which transforms and unmasks other ‘truth-claims’, replacing them with a starker vision of reality, which in the end is also a specific cultural vision. To elaborate this view, I return to Foucault’s discussion of Kant, his late lectures on Cynicism and also on ordo-liberalism. The wider circulation of critical discourses is demonstrated through an analysis of ‘cool’ or critical consumerism. In conclusion, the relationship between critique, crisis and modernity is considered. (shrink)

While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the (...) critique of CSR practice, but these claims of ethical corporate behavior often lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics. (shrink)