We describe how the set of tools, practices, and social relations known as “precision agriculture” is defined, promoted, and debated. To do so, we perform a critical discourse analysis of popular and trade press websites. Promoters of precision agriculture champion how big data analytics, automated equipment, and decision-support software will optimize yields in the face of narrow margins and public concern about farming’s environmental impacts. At its core, however, the idea of farmers leveraging digital infrastructure in their operations is not (...) new, as agronomic research in this vein has existed for over 30 years. Contemporary discourse in precision ag tends to favour emerging digital technologies themselves over their embeddedness in longstanding precision management approaches. Following several strands of science and technology studies research, we explore what rhetorical emphasis on technical innovation achieves, and argue that this discourse of novelty is a reinvention of precision agriculture in the context of the growing “smart” agricultural economy. We overview six tensions that remain unresolved in this promotional rhetoric, concerning the definitions, history, goals, adoption, uses, and impacts of precision agriculture. We then synthesize these in a discussion of the extent to which digital tools are believed to displace farmer decision-making and whether digital agriculture addresses the biophysical heterogeneity of farm landscapes or land itself has become an “experimental technology”—a way to advance the general development of artificial intelligence. This discussion ultimately helps us name a larger dilemma: that the smart agricultural economy is perhaps less about supporting land and its stewards than promising future tech and profits. (shrink)

Questions of value are central to understanding alternative practices of food exchange. This study introduces a practice-based approach to value that challenges the dominant views, which capture value as either an input for or an outcome of practices of exchange. Building on a longitudinal ethnographic study on food collectives, I show how value, rather than residing in something that people share, or in something that objects have, is an ideal target that continuously unfolds and evolves in action. I found that (...) people organized their food collectives around pursuing three kinds of value-ideals, namely good food, good price and good community. These value-ideals became reproduced in food collectives through what I identified as valuing modes, by which people evaluated the goodness of food, prices and community. My analysis revealed that, while participating in food collectives in order to pursue their value-ideals, people were likely to have differing reasons for pursuing them and tended to attach different meanings to the same value-ideal. I argue that understanding how value as an ideal target is reproduced through assessing and assigning value is essential in further explorations of the formation of value and in better understanding the dynamics of organizing alternative practices of food exchange. (shrink)

Market-like devices that enact quantification and monetization processes (QM) underpin a growing number of valuation practices, but the widespread take-up of QM has given rise to the ‘cooptation charge’: for all the good intentions and results produced by those who deploy QM, they are complicit in reinforcing problematic neoliberal tendencies. A political discourse-theoretical perspective, combined with a pragmatist scholarship that has made significant advances in our understanding of QM, suggests that the cooptation charge relies on an overly simplified picture of (...) both QM and neoliberalism. However, while we acknowledge this as an important advance, we argue that the normative, political, and ideological significance of QM remains surprisingly underspecified. We still lack a convincing theoretical framework that provides a more rounded multi-dimensional critical perspective within which to navigate the evaluative dilemmas produced by these increasingly widespread techniques, including cooptation worries. Drawing on the logics approach of the Essex school of political discourse theory, we develop a framework that brings together the strategic, normative, and ideological dimensions that otherwise tend to be treated separately in the literature, allowing a fuller assessment of such technologies. (shrink)

Born in the 17th century, journal peer review is an extremely diverse technology, constantly torn between two often incompatible goals: the validation of manuscripts conceived as a collective industrial-like reproducible process performed to assert scientific statements, and the dissemination of articles considered as a means to spur scientific discussion, raising controversies, and civically challenging a state of knowledge. Such a situation is particularly conducive to clarifying the processes of valuation and evaluation in journal peer review. In this article, such processes (...) are considered as specific tests in order to emphasize the uncertain properties of pre-tests manuscripts. On the one hand, evaluation tests are examined at the core of the validation of manuscripts, such as defining the coordination of judging instances or controlling the modalities of inter-knowledge between reviewers and authors. They are also studied regarding the dissemination of articles, notably through the contemporary conception of a continuing evaluation test termed “post publication peer review”. On the other hand, valuation tests are both part of the validation of manuscripts, such as the weighting of different judgments of the same manuscript and the tensions that these hierarchies cause, and of the dissemination of articles, such as attention metrics recording the uses of articles. The conclusion sketches out how the articulation of these different tests has recently empowered readers as a new key judging instance for dissemination and for validation, potentially transforming the definition of peers, and thus the whole process of journal peer review. (shrink)