The notion of moral exemplarity, though repeatedly alluded to in John Stuart Mill’s writings, is rarely treated as an essential element of his democratic theory. This article, however, highlights and explains the centrality of exemplarity in Mill’s project of fostering public-minded citizens for a successful democracy. In Representative Government, Mill conceives the exemplary influence of deliberative elites as a necessary condition for making local deliberative bodies the main site for the cultivation of a public spirit. Mill’s Romantic reading of Plato’s (...) Gorgias suggests that this move resulted from his radical skepticism about the power of reason to motivate virtuous behavior along with his corresponding faith in the moral exemplar’s aesthetic force of beauty to improve the spectator’s conduct. Mill’s emphasis on the necessity of exemplary influence for achieving a civic ideal based on a detailed account of its moral psychology reveals him to be a unique political thinker who continues to invite contemporary interest. (shrink)